Heather Bellamy spoke with Primavera Quantrill from SPCK about their prayer posters on the London Underground and buses in Newcastle-upon-Tyne.

Heather: So what does prayer mean to you?

Primavera: To me personally it's a way of centring myself; of connecting to the God that I believe in and who directs my life. It helps me to realign myself to His will.

Heather: What else did you discover in the survey?

Primavera: People often pray more for other people than for themselves. We found that 68% of people say they pray for other people in their prayers. Sixty per cent of people pray for good health, but not that many people pray to find things they have lost, which I find strange because I do that a lot.

Heather: This topic of prayer seems very harmless, but it can be controversial. I'm thinking of the Lord's Prayer adverts being banned from the cinemas before Christmas. Why do you think it is controversial in that way?

Primavera: I think it's something to do with the Zeitgeist in our society at the moment. People are afraid of religion. They don't like to have things imposed on them. Perhaps with the Lord's Prayer video, people felt they were being forced to pray.

I think this campaign that we are doing is a bit different than that. It's easier to make a choice how you respond to it. The fact that TFL and the buses in Newcastle have agreed to run this campaign shows that it is broader reaching; it's easier for people to connect with.

Heather: When will these adverts be on the public transport in London and Newcastle?

Primavera: In Newcastle there should be about 460 ads up already and from the 15th of February there have been 3000 ads on the London underground. These will run until the end of February.

Heather: What are your hopes for this campaign?

Primavera: We hope to encourage more people to give prayer a go. We hope that people will come and meet us on social media and say: "I tried praying for a minute a month and I've realised that prayer really helps me and now I'm going to develop a meaningful personal habit of prayer."

Heather: If people want to find out more where should they go?

Primavera: We have a website which is prayersonthemove.com, but the liveliest place is probably our Twitter feed which is @prayersotm or #prayersonthemove.