Alliance Direct to offer new promotional scheme

AT THE Alliance Music Festival, Britain's biggest CCM company are announcing an "unprecedented" new promotional scheme to attract thousands of young people to contemporary Christian music. The scheme, called Alliance Direct, will offer subscribers, in return for a £12.00 payment, four specially compiled various artists CDs offering edited extracts of many of the major Alliance contemporary albums. Each CD will come with coupons offering discounts on newly released albums. Those customers subscribing will be able to purchase a full price album of their own choice with the coupons effectively making the album free.