THE NEW Michael W Smith album 'I'll Lead You Home' is being described by his American record company as "one of the breakthrough contemporary Christian music releases of all time." A massive marketing campaign, prior to its American release on August 22, is already underway. The entire marketing budget for the album is said, by Reunion president Terry Hemmings, to be around the $500 thousand mark.
The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.Browse A-Z by Artist Profile |
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Tuesday 1st August 1995