Record label INO is the new company launched by Benson Records president Jeff Moseley
FORMER Benson Records president Jeff Moseley has launched a new
independent label INO (In, Not Of) which will be distributed by Word.
The first signings are a Minneapolis-based singer/songwriter Sara
Groves and Mercy Me, a Dallas-based praise and worship band whose
previous independent release sold 30,000 units. INO marks Moseley's
second venture since leaving Benson. Last autumn he launched M2.0
Communications, a label whose main act is the Brooklyn Tabernacle
Choir. He will continue to operate M2.0 as a sister label to INO