Record label INO is the new company launched by Benson Records president Jeff Moseley

FORMER Benson Records president Jeff Moseley has launched a new independent label INO (In, Not Of) which will be distributed by Word. The first signings are a Minneapolis-based singer/songwriter Sara Groves and Mercy Me, a Dallas-based praise and worship band whose previous independent release sold 30,000 units. INO marks Moseley's second venture since leaving Benson. Last autumn he launched M2.0 Communications, a label whose main act is the Brooklyn Tabernacle Choir. He will continue to operate M2.0 as a sister label to INO
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