New American record label launches with an album by The Afters.

THE FRONTMAN of American CCM stars MercyMe, Bart Millard, and the band's producer, Pete Kipley, have started a new record label, Simple Records. The new company will be under the INO Records umbrella, will be distributed by Provident Integrity Distribution and will have offices in Nashville. The first act signed to Simple Records are the band The Afters, whose debut album 'I Wish We All Could Win' is released in the States on February 22nd. CR

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