Time Magazine Acknowledgement

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Monday 24th September 2012

TobyMac and Lecrae interviewed in Time magazine article

THE ACHIEVEMENTS in America's mainstream album charts of TobyMac and Lecrae have been acknowledged in the prestigious Time magazine. The article Christian Music's Moment by Tim Newcomb, published on 17th September, editorialised the CCM star's sales breakthrough. Read the article, "In back-to-back weeks Christian artists TobyMac and Lecrae released new albums that made even mainstream artists listen up as they both stormed up the charts. Earlier this month TobyMac jumped to the top of the Billboard Top 200 chart with 'Eye On It', the first Christian album to reach the number one spot since Bob Carlisle's Adult Contemporary hit 'Butterfly Kisses' 15 years ago. But TobyMac isn't exactly AC. His blend of rock/pop/hip-hop-'schizophrenic pop' he jokes to Time-is a new sound to reach such levels of success: an overtly Christian artist who sings, talks and raps about Jesus."

The article continued, "And if you want to hear something else as different from Christian AC as you can get, then take Lecrae, a hip-hop artist debuting at number three on this week's Billboard Top 200 chart with 'Gravity'. He has already claimed the top overall spot on iTunes, including concurrently owning the first, second and seventh slots on iTunes' hip-hop chart for the Deluxe and regular versions of 'Gravity' and his album 'Church Clothes'. Just like TobyMac, whom he collaborated with on 'Eye On It', there's no sidestepping what drives him: Lecrae tells Time he wants his album to 'change the way people see the world and let my faith bleed out in my music.'" CR

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.

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