Reviewed by Paul Woodward

Midlands rappers Fruits show their intentions immediately on the album's opener and title track in the form of a rousing and charismatic prayer for believers to be empowered and the lost to be saved. They continue in this vein throughout the album. An example of a welcome shift in Christian hip-hop to solid spiritual truths and less gimmicks. On the 75-minute journey the Fruits give us something of their personal spiritual journey (live snippit, "He's My All") warn us that the Enemy is not a joke! ("Devil You") and challenge the worldly to turn from their idolatry ("What Is Your God"). The album ends on the same premise that it begins with, a challenging mini sermon to leave the listener thinking on "This Is The Day". All this is delivered in a style shaped from a history in the main stream which led the group to play with the likes of Busta Rhymes and Wu Tang clan. This makes for a slick and confident sound, although it sounds more like something from the US, a clear result of their influences of old. However, this may suit many listeners who find the likes of The 29th Chapter a little too raw.

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.

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