Various - WOW New & Next: 12 Of Today's Top New Christian Artists

Published Tuesday 11th September 2012
Various - WOW New & Next: 12 Of Today's Top New Christian Artists
Various - WOW New & Next: 12 Of Today's Top New Christian Artists

STYLE: Pop
RATING 6 6 6 6 6 6
OUR PRODUCT CODE: 116351-18982
LABEL: EMI Christian Music Group 5099994795820
FORMAT: CD Album
ITEMS: 1
RELEASE DATE: 2011-07-11
RRP: £1.00

Reviewed by David Faulkner

Compilation CDs tend to be diverse and eclectic. Like old episodes of Top Of The Pops, you may not like everything but in a few minutes something else will come along that you do enjoy. This CD, though, is rather more uniform. All the acts introduced here in one form or another produce highly commercial pop. It sounds made for that invention of the American religious sub-culture, Christian hit radio. It kicks off with noisy rock-pop from Abandon and moves to the Duffy-like Dara MacLean. Patrick Ryan Clark and Andy Cherry both present typical anthemic modern worship. Lindsay McCaul and Jessa Anderson may both start quiet, but they too crank it up. In the end it was hard to notice enough distinctives between the different acts. Individual tracks taken in isolation were fine, but the overall relentless effect became rather wearying on my middle-aged ears. Like the radio, I needed a DJ or some jingles to break it up, yet my children would love it. If you like hook-heavy high-tempo pop, need a clear Christian slant in the lyrics and want an idea of what's out there, then this CD will suit you fine.

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.

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Product Description
July is typically a slow month for music at retail but WOW has come to the rescue! By leveraging the most popular brand in Christian music, WOW will introduce 12 new and developing artists and provide retail with an effective summer promotion to drive traffic.
The artist/track list feature brand-new artists but also developing artists that consumers may have missed in the last few years including Josh Wilson, MikesChair, Remedy Drive, and newworldson. WOW was built for ‘discovery’ and there’s no better brand to introduce music consumers to new artists because WOW is trusted to bring you the best in Christian music. So, if you need a traffic-driving promotion for the dog days of summer, WOW New & Next is your key to beat the summer retail blues!

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